FOR IMMEDIATE RELEASE

CONTACT:

Dianne Mayfield
Netique® Gift Boutique
ship2@netique.com
Ph. 703-689-3700, Fax: 703-689-3703
http://netique.com

NETIQUE® GIFT BOUTIQUE ADDS INTERNATIONAL GIFT-GIVING PROTOCOL GUIDELINES TO WEB SITE

ALEXANDRIA, VA - November 10, 1997 - Why should you never give four of anything to a Japanese client? Why should you avoid giving a clock to a Chinese colleague? Gift buyers can now visit the Netique® Gift Boutique (http://netique.com) for answers to these and other questions about international gift giving customs. The article, which highlights the do's and don'ts of international gift giving, provides gift buyers with a useful resource to avoid unnecessary cultural misunderstandings (../giftsearch/international.html).

The author of the article, Susan Kurth, has several years' experience working with international visitors, and has compiled these guidelines as a result of her past experiences with international gift giving. "I have heard of and witnessed several well-meaning individuals jeopardize important international relationships because they did not take the time to research the customs of their foreign colleagues," says Kurth. "Attention to international customs oftentimes makes the difference between keeping and losing the respect of a foreign client. This resource at Netique's web site will help individuals to be well-informed when purchasing gifts for their international business associates."

The Netique Gift Boutique is a one-stop, cyberspace gift site that caters to individuals who enjoy giving unique gifts, but who lack the time to leisurely browse boutiques in search of the perfect gift. Gift givers can select, purchase, gift wrap and ship gifts within minutes from the comfort of the home or office.

Netique's highest priority is to its customers, and by adding this and other articles to the site, the company hopes to assist gift buyers with making educated gift choices. Netique will work with gift buyers to choose appropriate gifts for foreign visitors or clients, and extends special terms and services to corporate gift buyers.

Netique, Ltd., the owner of Netique Gift Boutique, is a privately held Virginia corporation founded in 1995.

Photos available upon request.

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